Industry News for BioPosture LLC

BioPosture™ and Hologenix, LLC Enter Into Licensing Agreement to use Celliant® Fabric for Mattresses

BioPosture™, the leading manufacturer of BioMemoryFoam™ eco-friendly mattresses, pillows and health products has announced it is entering into an exclusive licensing agreement and a strategic partnership with California-based Hologenix, LLC, the makers of Celliant® technology for the health care sector. The agreement will give BioPosture™ the opportunity to offer consumers its new Evolution Mattress. The mattress incorporates Celliant® technology, a revolutionary responsive textile that harnesses and recycles energy through the medium of fibers, which offers clinically supported health-related benefits.

BioPosture's current product line features an eco-friendly mattress constructed of BioMemoryFoam incorporating a neutral posture support zone developed to offer consumers unmatched comfort with the best ergonomic support during sleep. BioPosture's product line of mattresses, assorted pillows and other health-related items are available through a growing national network of Doctors of Chiropractic and other licensed health care professionals.

"The introduction of the BioPosture™ Evolution™ Mattress and pillows with Celliant® technology will give consumers access to safe, proven and cutting-edge products with properties that will enhance their overall well-being. Our agreement with Hologenix represents a commitment to health care professionals who are seeking to provide innovative and high quality health related products to their patients," said Thomas Williams, CEO and President of BioPosture™.

Hologenix, LLC developed Celliant® utilizing a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Celliant® technology harnesses the human body's natural energy, and has been clinically proven to enhance tissue oxygen levels, improving sleep quality, health and wellness. Celliant® is patented in 12 countries and its benefits have been validated in numerous clinical studies, with additional studies currently underway in 2012.

"Celliant® and BioPosture share the same goal of bringing the latest healthy lifestyle technology to individuals. Combining our technology with BioPosture's extraordinary memory foam mattresses and pillows creates a powerful combination of benefits for users. We are certain that chiropractors and other health care professionals will feel confident in recommending these products to patients," said Seth Casden, CEO of Hologenix, LLC

For more information about BioPosture™ and its product line, please visit BioPosture.com or call BioPosture™ at 1-877-BIO-1510.

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About Celliant®
Celliant is a revolutionary, patented technology that harnesses and recycles the body's natural energy through the medium of fibers. Celliant's applied science utilizes a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Use of products containing this technology has been clinically proven to enhance tissue oxygen levels, improving athletic performance, sleep quality, health and wellness. Fibers, yarns and fabrics with Celliant technology can be found in some of the world's most recognized name brands. For more information, visit www.celliant.com.

About Hologenix, LLC
Founded in 2003, Hologenix, LLC, maker of Celliant technology, is committed to creating, developing and bringing to market products that enhance people's lives through new materials. They strive to deliver the future of healthy innovation through a variety of consumer categories. The Company continues to explore new territories and is currently running FDA-focused, clinical trials to expand into the medical product arena.

About BioPosture™
BioPosture, Inc.™ is a New York-based company that has been at the forefront of developing and manufacturing eco-friendly products to support healthy living. It is the leading manufacturer of "comprehensive green" mattresses and pillows with properties that promote natural, comfortable and restful sleep. Its products are available through the BioPosture™ Network of Chiropractors and related licensed health care professionals. BioPosture™ mattresses feature plant-based BioMemoryFoam™, neutral posture support zoning and the use of fabric derived from natural bamboo, a rapidly renewable resource. BioPosture mattresses are manufactured on demand, in the United States and are delivered directly to consumers roll compressed via UPS to reduce the carbon footprint of transport. For more information, visit www.bioposture.com.

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